Wednesday, August 27, 2014

Street Art and Graffiti: Foreshadowed by Paris Advertising Art of Toulouse-Lautrec

A new exhibit at NYC's MoMA (Museum of Modern Art) showcases "The Paris of Toulouse-Lautrec: Prints and Posters." Henri Toulouse-Lautrec is remembered for his posters advertising the night life of dance halls, theaters and cafes in Paris' Montmarte district.

In the late 1800's Montmartre's bohemian and decadent night life attracted tourists and locals to a lifestyle flaunting alcohol, prostitutes and frequently drugs. As a handicapped artist needing to make a living, Toulouse-Lautrec was hired to make posters promoting the Montmartre lifestyle. His 'art' was scorned by many other artists, but his confidence from an aristocratic background and deteriorating health from alcoholism and birth defects left him few options to earn a living.

Ironically, today Henri Toulouse-Lautrec is renown for his advertisements depicting the people, places and moral decay of Montmartre.

Once considered a crime, graffiti art was quickly cleaned or painted over, and removed from buildings, buses, billboards and trains. Today street art is becoming increasingly popular and collectible. Urban artists such as Banksy and Zephyr are hailed as artists, rather than criminals, and their street art is preserved and showcased.

Reminiscent of Toulouse-Lautrec, street artists are being hired for graffiti advertising campaigns by companies including Miller beer, IBM and Domino's Pizza to target young, hip consumers.

I love the vibrant, energetic colors and shapes these artists bring to our world: while I never want private property defaced or destroyed, I welcome the art being easily available to the public. Take a look below at some street art from urban artists around the world, and see my Pinterest board for more examples of urban art.

à la prochaine,  


street art by Banksy

              British urban artist Banksy 

                Mexican urban artist Neuzz

graffiti art on the High Line in NYC

Wednesday, August 13, 2014

Resources for Marketing and Selling Original Art Online

I am an artist: I create original acrylics and sell them on my website, in art galleries, and at art exhibits.
Shirley Monestier, artist

A brush in hand, tubes of vibrant paints, a blank canvas and divine intervention is my formula for visual, beautiful and colorful artworks.
~ Shirley Monestier, artist

Last year, I made the decision to dedicate more time to selling my art, and decided to increase my online art marketing efforts. During the past year I have:

  • reactivated my blog. I hadn't blogged in nearly 2 years, and decided this was a good way to connect with others interested in art
  • restarted my newsletter:  this is a great way to share special sales and information that isn't on my blog to friends and fans who asked for more information
  • social media: I was active on Facebook and LinkedIn, but am now also on Twitter and Pinterest and Google Plus.
  • opened an Etsy Store: I'm just uploading my first paintings this week!
  • Saachi Online: I have created an account, and will be uploading art very soon.
As I researched information and ideas for marketing art online, I discovered some great resources for selling art online:
As part of my research on marketing art, I discovered the Creative Insurgents Podcast. Here's a recent episode on living a creative life on your own terms.

I also started a Pinterest board: Marketing Tips for Artists: visit it here.

I'd love to hear from other artists on tips and ideas for marketing their art online. 

And of course, in addition to marketing my art I'm also happily in my studio. Here's my latest work:

Acrylic on Canvas
21” x 29”
Prints available soon!

à la prochaine,