Thursday, April 17, 2014

Fabergé Big Easter Egg Hunt in New York City

by Jeff Koons

275 giant Easter eggs are scattered around New York City for Fabergé's Big Egg Hunt! From April 1 - 26 giant eggs by famous artists are part of an interactive egg hunt. Participants download the free app on their smart-phone, then take a photo and share as many eggs as they can find.

Each day there is a roaming "Where's Waldo" egg to find and photograph, or one can simply enjoy the spEGGtacular display all around the city. Participants can share their photos on Twitter and Instagram with #thebiggegghuntny. There are dozens of family activities around the city as part of the Big Egg Hunt.

Artists participating in the Big Egg Hunt include:

  • Jeff Koons
  • Tracey Emin
  • Bruce Weber
  • Julian Schnabel
  • Carolina Herrera
  • Peter Beard
  • Zaha Hadid
  • Ralph Lauren

Each week 1 winner will win a gem-encrusted Fabergé egg pendant, and contest details are available at Fabergé's Big Egg Hunt. The artist's eggs will be available for sale at auction after the contest ends. Big Egg Hunt mini-egg souvenirs and a Big Egg Hunt children's book are available for sale at Saks. The Big Egg Hunt raises money for Asia’s endangered elephants and children in New York City through Studio in a School. 

London hosted a Big Egg Hunt in 2012, while Glasgow, Liverpool, Manchester and Dublin hosted them in 2013.

What an exciting way to introduce art to children, and make art free and available to everyone!

Fabergé eggs are ornate jeweled egg-shaped artworks made for the families of Russian czars in the 19th and 20th centuries. Many of the Fabergé eggs, about the size of a real egg, opened up to reveal elaborate tiny treasures inside, such as photo frames. Many are on display at museums around the world.

by Faig Ahmed
by Liane Ricci
Humpty Dumpty by Joanna Moore
by Molly Hatch
by Elyn Zimmerman
I love programs that introduce art to children in new and exciting ways, and I especially love that kids will get excited about combining art and technology. What a fun, creative idea!

à la prochaine,


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